Rebranding and digital realignment

In with the new, and the old stays too: We have used the past year to completely overhaul our brand identity and realign ourselves.

From the end of January 2023, will present our wide range of fabrics, divided into the product categories "Business", "Casual", "Urban" and "Wardrobe Essentials". The new corporate design is based on a clean, elegant font and the new logo – the cotton flower. We are firm in our values and our philosophy: As an AG Cilander brand, only the highest quality fabrics and finishes will meet our standards. The capabilities and high level of expertise of our diverse functionalisations are based on the AG Cilander company tradition going back more than 200 years. The company, based in Herisau in the Swiss region of Appenzell, is one of the world's leading providers of high-quality textile finishes.

We also digitalised our sales process in the course of the rebranding. In the first step, you can order special offers and swatches from the SS24 collection online. The core product, the NOS rolls from the Wardrobe Essentials line, will be available online from March 2023. This guarantees even faster availability of the fabrics and reduces lead times, which will benefit Corporate Wear customers and customers from the fashion industry in particular.

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